Become a Dealer


We are committed to building a strong and reliable independent dealer network and are currently looking for dealers in strategic markets. Please call our sales department at 800-372-1755 for more information. Or click here to fill out a Dealer Application Form and one of our Territory Sales Managers will contact you.

Sure-Trac® Dealer Commitment

  • We respect your territory and market area
  • We live up to our promises
  • We act quickly to resolve issues
  • We focus on being easy to do business with

Valued Manufacturing Partner

Peak season is no time to discover you’ve been let down by your supplier. When the going gets tough, you can count on Sure-Trac to deliver as promised. We simplify everything with:

  • Broad Product Lines – We offer one of the broadest product lines in the industry, including Open, Dump, Deckover and Enclosed trailers. With the wide variety of Sure-Trac® trailer models available, it’s easy to find everything you need, all in one place.
  • Flexible Build-to-Order Scheduling with Supplemental Inventory – Even in peak season, we are happy to build what you want with short lead times, delivered as promised. We keep a huge selection of standard products in our inventory and make it available to you online with a Buy-it-Now button to simplify ordering.
  • Single Point of Contact – With one simple phone call you are in touch with the person who knows you and your business. Their purpose is to help you with everything Sure-Trac® has to offer to make your business more successful and profitable.
  • Easy Warranty Policy and Processing – We stand behind our products with one of the easiest warranty policies in the industry. Warranty processing is fast and simple.
  • Custom Trailer Operations (CTOTM) – With the Sure-Trac® CTO, we can fulfill the most unique customer requests with professionally-made products backed by a full manufacturer’s warranty. This highly-valued service is reserved for select, committed Sure-Trac® dealers.
  • Wholesale Floorplan Financing – Backed by Novae® Corp., Wells Fargo and Northpoint financing are available for your Sure-Trac® purchases to increase sales, grow your business and manage your seasonal cash needs.
  • Retail Financing – Novae® Corp. is proud to work with Sheffield Financial as an approved manufacturer bringing you a wide selection of loans, boosting your sales and enhancing customer convenience.

Compelling Product Value

Sure-Trac® trailers outsell the competition with these winning features:

  • Attractive Feature Set – Sure-Trac® products have all the features you and your customers demand, such as LED lights, radial tires, weatherproof electrical systems and many more. We continually update and refresh our products with the latest features, technology and options customers need.
  • Smart Product Design – From the original fold-flat ramp gate and self-retained gate pin to integrated dump side stiffening, Sure-Trac® designs deliver superior performance. Our leading designs are smart and innovative, allowing higher payloads and easy-to-use features that your customers value.
  • Great Fit and Finish – Sure-Trac® craftsmanship and attention to detail deliver unmatched fit and finish. Customers immediately notice and are drawn to Sure-Trac® workmanship, which makes all the difference in trailer performance.
  • Product Quality and Reliability – The last thing you want is customer returns and product failure. We work hard to provide the best first-time quality you can find so you can confidently say, “Buy Sure-Trac®, it’s the best value.”

Sure-Trac Professional Advantage

We are committed to helping you deliver a professional advantage over your competition. By partnering with Sure-Trac®, you receive:

Point of Sale Materials

Create a welcoming, clean and appealing dealership with the most professional marketing materials available, establishing your dealership as the preferred choice. Sure-Trac® provides everything you need to stand out and deliver a better customer experience:

  • Full-line color catalog
  • Point-of-sale materials including counter mats, banners, wall posters and more
  • Professional web presence with dealer locator and leads directed to your store
  • Dealer price book with well-organized specifications and pricing

Website Hosting

We are happy to host your website, providing the service and convenience of automatic inventory upload when you purchase Sure-Trac® trailers. For a low monthly fee, you can access a full suite of classified posting tools, social media integrations and analytics to boost your web lead generation.

Streaming Video

We offer complimentary streaming devices to qualified partners with continuously-updated video feeds, including news, sports, weather or your desired programming. This entertaining and attention-grabbing tool is a proven way to get your message across and increase your sales.

Best-in-Class Dealer Portal and Mobile Application

Our dealer web tools provide instant access to everything you need:

  • Available inventory with our exclusive Buy-it-Now button, available on both the desktop and mobile dealer portal applications
  • Online quote builder to easily build, quote and order optioned trailers
  • Open order tracking and complete purchase history
  • Downloadable trailer pictures and marketing image library
  • Online warranty claim submission available via the Sure-Trac® Dealer Portal Mobile Application

It’s not easy to build and run a successful business. It takes hard work, persistence, and determination. We understand and we work hard to be the partner you need. With smart, confident, and proven products and services, Sure-Trac® makes it easier.


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Dealer Application arrow

Fill out a Dealer Application Form and one of our Territory Sales Managers will contact you.

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Why Sure-Trac® arrow

There are many options when choosing a brand of trailer. Find out why you can be confident that Sure-Trac® is the smart choice.

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Products arrow

We offer one of the broadest product lines in the industry, including Open, Dump, Deckover, and Enclosed Trailers.