Become a Dealer

Sure-Trac® Dealer Commitment

We are always looking to grow our network of trusted independent dealers, and are actively seeking new partners in many regions. If you are interested in joining us, give our sales team a call at 800-372-1755. You can also click here to fill out a Dealer Application Form, and one of our sales representatives will reach out to you soon.

We respect your territory and market area
We live up to our promises
We act quickly to resolve issues
We focus on being easy to do business with

Valued Manufacturing Partner

Peak season is no time to discover you’ve been let down by your supplier. When the going gets tough, you can count on Sure-Trac to deliver as promised. We simplify everything with:

Broad Product Lines

We offer one of the broadest product lines in the industry, including Open, Dump, Deckover and Enclosed trailers. With the wide variety of Sure-Trac® trailer models available, it’s easy to find everything you need, all in one place.

Flexible Build-to-Order Scheduling with Supplemental Inventory

Even in peak season, we are happy to build what you want with short lead times, delivered as promised. We keep a huge selection of standard products in our inventory and make it available to you online with a Buy-it-Now button in our dealer portal to simplify ordering.

Single Point of Contact

With one simple phone call you are in touch with the person who knows you and your business. Their purpose is to help you with everything Sure-Trac® has to offer to make your business more successful and profitable.

Easy Warranty Policy and Processing

We stand behind our products with one of the easiest warranty policies in the industry. Warranty processing is fast and simple.

Custom Trailer Operations

With the Sure-Trac® CTO, we can fulfill the most unique customer requests with professionally-made products backed by a full manufacturer’s warranty. This highly-valued service is reserved for select, committed Sure-Trac® dealers.

Wholesale Floorplan Financing

Backed by Novae®, Wells Fargo, Northpoint, and RedOak financing are available for your Sure-Trac® purchases to increase sales, grow your business and manage your seasonal cash needs.

Retail Financing

Sure-Trac is proud to work with Sheffield Financial and ClickLease as an approved manufacturer bringing you a wide selection of retail financing options, boosting your sales and enhancing customer convenience.

Compelling Product Value

Sure-Trac® trailers outsell the competition with these winning features:

Attractive Feature Set

Sure-Trac® products have all the features you and your customers demand. We continually update and refresh our products with the latest features, technology and options customers need.

Retail Financing

From the original fold-flat ramp gate and self-retained gate pin for loading and unloading convenience to our sturdy, weight-saving Rigid Panel side walls , Sure-Trac® designs deliver superior performance. Our leading designs are smart and innovative, allowing higher payloads and easy-to-use features that your customers value.

Great Fit and Finish

Sure-Trac® craftsmanship and attention to detail deliver unmatched fit and finish. Customers immediately notice and are drawn to Sure-Trac® workmanship, which makes all the difference in trailer performance.

Product Quality and Reliability

The last thing you want is customer returns and product failure. We work hard to provide the best first-time quality you can find so you can confidently say, “Buy Sure-Trac®, it’s the best value.”

Streamlined Warranty Process

When you do have to file a warranty, we make the process easy so you can take care of your customer as quickly and efficiently as possible.

Professional Advantage

We are committed to helping you deliver a professional advantage over your competition. By partnering with Sure-Trac®, you receive:

Point of Sale Materials

Create a welcoming, clean and appealing dealership with the most professional marketing materials available, establishing your dealership as the preferred choice. Sure-Trac® provides everything you need to stand out and deliver a better customer experience:

Full-line color catalog
Point-of-sale materials including counter mats, banners, wall posters and more
Professional web presence with dealer locator and leads directed to your store
Dealer price book with well-organized specifications and pricing

Best-in-Class Dealer Portal

Our mobile-friendly dealer web tools provide instant access to everything you need, whether you’re in the office or on the lot:  

Available inventory with our exclusive Buy-it-Now button
Online quote builder to easily build, quote and order optioned trailers
Open order tracking and complete purchase history
Downloadable trailer pictures and marketing image library
Online bill pay
Online warranty claim submission

It’s not easy to build and run a successful business. It takes hard work, persistence, and determination. We understand and we work hard to be the partner you need. With smart, confident, and proven products and services, Sure-Trac® makes it easier.

Digital Assets for Marketing

Elevate your dealership's marketing campaigns with high-quality, professional images and videos of Sure-Trac trailers. Easily downloadable from our dealer portal, these assets are designed to captivate and drive engagement.

Automatic Inventory Feed

Streamline your online presence with our automatic inventory feed. We’ll seamlessly upload your Sure- Trac trailer inventory to your website—provided it’s hosted by participating platforms like Dealer Spike, Trailer Funnel, or Deal Sector—making it effortless to keep your listings up to date.

Social Media Content Made Easy

Stay active on social media without the hassle. Connect your social accounts to the Sure-Trac social media syndication service and let us take care of publishing engaging content directly to your channels.

Get started today and unlock the power of Sure-Trac’s marketing tools to grow your dealership!